I was graciously invited to participate in SM’s Street Food Festival held in The Music Hall in SM Mall of Asia. It was a one-day affair that showcased numerous stalls of our favorite street food fare and amazing promos from household brands like Unilever, Nestle, and San Miguel Food Corp.

This one-day affair was brought together to kick-off this year’s festival after the greatly successful one last year. This marks the start of the upcoming road shows in several locations in and and around Metro Manila. It’s going to have a culminating event at October 20 back in SM Mall of Asia.

It was such a festive occasion since it was built around street food. It’s the proliferation of this culture that many Filipinos have bonded over and were able to get filled up by just a few coins from their pockets. The people came together over food that’s sweet, savory, roasted and all mostly on skewers that brought back fond memories from my childhood. You name the street food, we at the event enjoyed it with messy hands and big smiles. If you missed it, you can always hit up your nearest SM Hypermart and get your turon, kwek-kwek and lumpia fix among others!

Our friendly household brands like Unilever, Nestle, San Miguel, CDO, Alaska, Century, Del Monte, Bounty Fresh, Farm Fresh, P&G, Delimondo, Monde, Selecta Ice Cream, Federated, Arcy, Madison, Sysu, Sunnywood, Sanicare, and Lamoiyan joined in on the fun at the festival. Each of their booths had their own thing going on – perky attendants, mini parlor games with exciting prizes, and unbelievable promos.

Let me give you a few that we had the fortune to enjoy for ourselves:

Our friends at Nestle posed Php36.50 savings with every purchase of three 250ml All-Purpose Cream with free 200g SM Bonus graham crackers. Get Php24.00 savings when you buy a Maggi bundle with 2pcs Maggi Magic Sarap, 300ml Maggi Soy Sauce, and 1 liter SM Bonus vinegar! Also avail big savings with 2 pcs. regular or cheese Ulam Burger patties, Funtastyk Young Pork Tocino, and Skinless Longanisa. And a Buy 1 Take 1 promo when you buy 6 sachets of Alaska Sweetened Condensed Milk and save Php30.00.

Even though it was loads of fun being there and enjoying all the food and promos around, it was the special guest appearance of Empoy from the Blockbuster Kita Kita that was the highlight of the day. What’s even better is you can get to have a picture with him if you make a minimum purchase of Php50 worth of Unilever products. That I had the luck to enjoy too. It was an ecstatic queue leading up to the photo booth where Empoy was waiting for everyone. Such a treat!

Make sure to catch the rest of the roadshows to hop on the festivity of street food and sulit promos! Here’s the lineup. You’re welcome.

  • SM City Clark on September 1-3
  • SM Center Muntinlupa on September 15-17
  • SM City Fairview on October 6-8
  • and a grand finale on October 20 at SM Mall of Asia.

See you guys there!



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